Premium and coastal sales

Selling premium and coastal homes.

From Cottesloe to Sorrento and the western suburbs. Substance first, then the campaign.

Premium and coastal sales

Evidence first, then the campaign.

Premium and coastal homes are bought by people who know the market. They compare views, aspect, land and finish street by street. A campaign that leads with noise and no evidence tends to cost the seller.

We start with a sale appraisal built on recent comparable sales, show you the evidence, and recommend a price strategy you understand. Then we build a campaign around the buyers most likely to pay for what your home offers, and you approve each marketing item at actual cost.

Request a sale appraisal

How we sell

What you get.

  • A written sale appraisal with comparable sales and the reasoning behind the range
  • Presentation advice before photography, room by room
  • Professional photography, floor plans and copy written for the buyer, not the algorithm
  • Itemised marketing at actual cost, chosen by you
  • Every offer reported to you in writing
  • Negotiation run for price and terms, through to settlement

Where we sell

Coastal and premium suburbs.

  • Cottesloe, Swanbourne, City Beach and Floreat
  • Scarborough, Trigg, North Beach and Sorrento
  • Claremont, Nedlands, Dalkeith and Mosman Park
  • Quality new and near-new homes in the northern corridor, including Stirling and Balcatta

Questions we are asked

Frequently asked.

How do you price a premium home?

From recent comparable sales, adjusted for the things buyers in that market actually pay for, such as views, aspect, land, frontage and finish. You see the evidence in writing.

Do you sell by auction or private treaty?

Both are available. We recommend the method that suits the property, the market at the time and your timing, and explain why.

What does marketing cost?

You choose each item and pay actual cost. There are no bundled packages and no markup.

Can you sell off market?

Yes, where it suits you. We will explain the trade-off between privacy and competition before you decide.

Who will I deal with?

Our team, directly, from appraisal to settlement.

Further reading

Sell or lease with us

Thinking of selling.

Request a sale appraisal. One of our team will be in touch shortly.

Call Book appraisal