· Executive Properties
Project marketing is different from selling a single home. The product is often not yet built, buyers are committing months or years ahead, and pricing, release strategy and communication all need to hold together over the life of the project.
Before you appoint an agent.
- When should you be involved? Early advice on product mix and pricing usually costs less than changes after design is locked.
- How will you price and release stock? Ask how the agent will test demand and protect value across releases.
- Who are the likely buyers? Owner occupiers, downsizers and investors respond to different messages.
- What will the campaign include, and what will it cost? Ask for an itemised plan.
- How will enquiries be handled and reported? Ask for the reporting format and frequency.
- How will contracts be administered? Off-the-plan contracts need careful handling from deposit to settlement.
- How will buyers be kept informed during construction? Clear updates reduce risk at settlement.
What good reporting looks like.
Regular, consistent reports on enquiry, inspections, offers and buyer feedback, so pricing and marketing decisions are made on evidence rather than impressions.
Completed new homes.
Not every project sells off the plan. Completed new homes and townhouses suit buyers who want to see exactly what they are buying, and can be marketed on that certainty.
See our project marketing service, or request a project appraisal.
Common questions
What does a project marketing agent do?
Advises on pricing and release strategy, runs the buyer campaign, handles enquiries and contracts, and reports to the developer through to settlement.
When should a developer engage a project marketer?
Ideally before the design is finalised, so product mix and pricing can be tested early.
General information only, current at the date of publishing. It is not legal or financial advice. Check the linked official sources or speak to a professional about your situation.